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Free Website Widgets To Improve Your Website and Boost Sales

Website widgets are capable of supercharging your website and making it engage visitors and deliver new customers and buyers right into your waiting hands.

If you haven’t added a single widget to your website yet, you are losing a good opportunity to streamline most of your business processes. With this article, you will learn what widgets are, how they benefit your business, and which ones to use on your website.

What is a website widget, and why you need it?

A web-widget is a small application you can embed onto your website, which performs a certain function. Mostly, they are simple-to-install and do not require any coding experience from you.

For instance, those Cookies notification pop-ups, which you see every time you visit a website, weather widget in your phone, clock on your desktop — all these widgets are so familiar and common that you’ve probably haven’t even thought about them as of the separate applications.

However, with their help, you can start selling more, increase engagement, boost social awareness, and these points are not the whole list of widgets benefits!

  • Customers experience improvement
  • Visitors engagement
  • Sales boost
  • Social exposure increase
  • Trust and loyalty uplift
  • Audience better understanding
  • Conversion rate growth

Sounds very cool, agree? So what’s the point, and how to reach the goals set?

What widgets do and what are must-use free widgets for websites with codes?

Of course, the first thing you need to do is to narrow down the goals you want to achieve, and only then you should choose certain free widgets for websites with codes to accomplish them.

Your customer is king. It’s him who decides to choose your brand over your competitors or not. It’s him who brings you money. So you need to show your genuine concern and upgrade your site functionality to offer your visitors more options to play with your site. There, you need widgets. Actually, any widget is created to improve the experience of your visitors, which in turn leads the increasing engagement, conversion, sales, brand awareness, loyalty, etc.

What widgets put to use:

Informational, coupons, videos, social share buttons, reviews, feedbacks, request collectors, countdown collectors, etc.

#1 — Conversion rate growth

Conversion rate is the percentage of your website visitors who take actions you need — provide emails, make an order, and so on. If your visitors just scroll your website and leave, you are in trouble. All the traffic you got is becoming useless.

What widgets put to use:

  • Videos: Short videos added to your website will attract attention, increase your authority, and provides more info for positive decision-making. Make these videos really catching.
  • Conversion counter and latest conversion: When users see that somebody has already done the action he/she is going to do (sign up, buy, etc.), they are doing it more willingly. That’s a psychological trigger.
  • Email collector: Promise to provide useful information and do not spam, and users will eagerly share their emails with you.

#2 — Visitors engagement

How users interact with your website? Do they click buttons, read content, or just scroll down and leave? If you are not sure that your visitors do that, consider adding the following widgets to your website.

What widgets put to use:

  • Request collector: Offer your visitors to clarify some questions if something is unclear simply without looking for the Customer Support section on your website.
  • Score or emoji feedback: Suggest your visitors leave feedback about your product, services, or website. You will prove that their voice is important and get useful info about their experience.
  • Videos: As already mentioned, videos are essential.

#3 — Sales boost

If the sales reports do not satisfy you, and you want to increase sales, think about improving your website. If everything is Ok with your services and products, the problem is in the website being not so attractive and functional. Widgets are to remedy the situation.

What widgets put to use:

  • Informational: Notify your visitors about the latest sales, giveaways, limitations. Add CTA. They would be glad if you offer something beneficial to them. That will motivate them to buy something. In addition, that would motivate them to stay longer on the website, which, in its turn, positively affects the website ranking.
  • Coupon: The same story. Offering something that visitors won’t be able to refuse (discounts, for instance) is beneficial for both sides. Adding coupon widgets to your website, you can significantly increase sales.
  • Countdown collector: What makes people buy/register/subscribe better than a time limit? Just add the popup widget, which would count down time till the offer close.

#4 — Social exposure increase

You can make a name for yourself or your brand only with the help of social approval. If people talk about you on social media, there marketing buzz works. New people will come to you, thanks to the media mention. Moreover, it increases the trust to a brand to a great extent.

What widgets put to use:

  • Social Share: you can increase social exposure and brand awareness thanks to simple buttons ‘tell about us on Twitter, Facebook, Linkedin, and so on”. It will simplify the process both for you and your customers.

#5 — Trust and loyalty uplift

You can’t build a brand without a community — loyal customers and clients. Thanks to them, you get an income, and it’s they that bring you, new customers.

What widgets put to use:

  • Review widget: Add random reviews from your satisfied clients and customers. That’s too obvious — it will make people trust your brand more. Why not use this opportunity?

#6 — Audience better understanding

One of the common problems newborn companies face is not knowing their audience well, not being aware of their needs and requirements. That leads to wrong communication, marketing, and growth strategies. For this aim, brands conduct polls and researches. And add widgets to their websites.

What widgets put to use:

  • Surveys and Feedbacks: There are widgets which allow collecting people’s opinion considering your site, your products, and services.
  • Request collector: You can suggest to your visitors to ask something they are interested in. Thus, you increase users’ engagement and trust and, as a bonus, develop an understanding of what troubles, questions, and interests they have.

There's nothing fancy here!
All you need to do is to try free widgets for websites!